In Q1 2025, Spotify experienced significant growth, gaining 5 million net new Premium subscribers, the highest in five years, and reaching a total of 268 million paid subscribers. The company also increased its overall monthly active users to 678 million. Despite a successful quarter with revenue rising to €4.19 billion, analysts caution about slowing advertising growth due to economic uncertainties. Spotify's CEO expressed confidence in long-term prospects, supported by strong engagement and retention metrics, while revealing it paid over $100 million to podcast creators for the first time.
"The underlying data at the moment is very healthy: engagement remains high, retention is strong, and thanks to our freemium model, people have the flexibility to stay with us even when things feel more uncertain..."
"For Q2, the company expects revenue of €4.3 billion (which would be up 13%) and gross margin of 31.5%."
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