"The consumption is moving more and more toward video-based podcasts. At some point, there needs to be a new name. But it's not going to happen easily. This observation from Jonathan Miller, a former Fox digital media and NBA executive and current CEO of Integrated Media Co., highlights the industry's recognition that terminology must evolve alongside consumption patterns."
"Originally coined in early 2004 by British journalist Ben Hammersley, the word 'podcast' was an ingenious turn of phrase at the time. The punny portmanteau succinctly describes the then-emergent format of a broadcast that emanates from one's iPod. However, this title assumed a world in which iPods remained relevant long-term, rather than entering obsolescence just three years later with the invention of the iPhone."
The term 'podcast' originated in 2004 as a portmanteau combining 'broadcast' and 'iPod,' originally describing downloadable audio content consumed on demand. The medium has evolved dramatically since its mid-aughts infancy, when it simply meant asynchronous talk radio. Today, the definition encompasses any episodic audio or video content featuring people speaking into microphones. Major platforms like Netflix and Apple now stream original podcasts with video components, reflecting a significant shift toward video-based consumption. Industry executives acknowledge that consumption patterns are moving increasingly toward video formats, suggesting the need for new terminology. However, renaming the medium presents practical challenges despite the original term's disconnect from modern technology and younger audiences unfamiliar with iPods.
Read at Fast Company
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