Amazon-owned Wondery will undergo a staff reduction, releasing 110 employees and repositioning within the parent company. This shift has elicited strong reactions from industry professionals. Some lament the job losses while others assert that narrative podcasting is not dying. Industry leaders emphasize the importance of strategic adaptations in the podcasting realm, suggesting that opportunities persist for narrative storytelling despite changes in business structure. There are references to sustainable business models supporting narrative content, countering narratives of crisis in the audio podcast industry.
Wondery shutting down isn't a story about the podcasting industry being in trouble. Quite the opposite, actually. It is, however, a warning sign that companies without the proper long-term strategy will eventually find themselves in difficult situations.
The Wondery news is gutting for those who lost their jobs. However, the reports of narrative podcasting's death have been greatly exaggerated. My entire career, my life, really, is because of narrative podcasting.
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