Sharon Taylor, EVP of Triton Digital, has released the 2024 edition of Omny's annual podcast benchmark report, providing insights into download metrics across various content categories and geographical regions. The report indicates that reaching approximately 43,000 downloads is necessary for a podcast to enter the top one percent of performance. Omny lists the top downloaded podcast categories and their respective benchmarks, with notable ranges for each category, emphasizing the growing accessibility of high download rates and the diverse podcast landscape involving over 70,000 hosted shows.
Omny observes that a podcast needs about 43,000 downloads to land in the top one percent. Reaching the top 1-2 percent is more achievable today than in the past.
The report outlines the top ten downloaded podcast categories, providing comparative benchmarks that highlight the landscape of podcast performance across regions and genres.
In the NEWS category, a podcast needs only 2,261 downloads to be in the top 10%, while COMEDY requires 11,869 downloads for the same ranking.
Omny hosts over 70,000 podcasts, underlying the breadth of podcast content available and the importance of understanding download metrics across varying categories.
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