"The Delete Request and Opt-out Platform, as it's known in full, allows state residents to wipe away a large part of their online footprint. By signing up, Californians add their names to a list that in August will go out to data brokers; those companies will then have to begin deleting much of the information they've collected on each listed resident."
"The agency CalPrivacy was actually created by the voters with the passage of Prop. 24 in 2020, and that shows that people really care about privacy and they want a dedicated agency to not only enforce our privacy laws but also raise awareness and build tools to make it easier for Californians to exercise their privacy rights."
More than 150,000 Californians signed up for the Delete Request and Opt-out Platform (DROP) since its release in early January. DROP allows residents to wipe away a large part of their online footprint by adding their names to a list that will be sent to data brokers in August. Data brokers receiving the list will be required to begin deleting much of the information they have collected on each listed resident. Information held by data brokers is used for targeted advertising and background checks and, if leaked or hacked, can enable fraud, spam calls and stalking. The state privacy agency was created by voters with Prop. 24 in 2020 and enforces the California Consumer Privacy Act, while also building tools and outreach to help residents exercise privacy rights. A former security and identity management CEO joined the agency in March to help deploy DROP.
Read at SFGATE
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