Ocado has partnered with UK publishers like News UK and The Independent to leverage clean room technology for private data collaboration. This collaboration aims to enhance ad targeting by combining Ocado's shopper data with publishers’ audience metrics. Joe Root of Permutive emphasized the importance of blending different data signals to better understand consumer intent. Simultaneously, the EU initiates pilot projects in several countries to test an age verification app aimed at improving online safety measures for children, in response to concerns regarding social media's effect on minors.
Ocado has partnered with a cohort of UK publishers including News UK, The Independent, Immediate Media, and Future, to explore how clean room-powered technology can facilitate privacy-compliant data collaboration and enhance targeting capabilities.
According to Permutive CEO, Joe Root, 'Those signals are very rich across the open internet, but retailers haven't had the chance to partner with publishers to identify those signals on the path to purchase and then deliver ads against them.'
France, Spain, Italy, Denmark, and Greece are set to pilot an age verification app designed to strengthen online protections for children amidst growing global concern about the impact of social media on children's mental health.
The pilot accompanies new EU guidelines urging online platforms to take stronger action in safeguarding minors, in line with obligations under the Digital Services Act (DSA).
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