"Self‑reg in ad tech has always been a bit of a patch job. The NAI, the DAA and various other bodies espousing principles, frameworks and codes of conduct have tried to paper over the absence of a federal privacy law, with decidedly mixed results."
"Meador said industry self-regulation "is always going to have a role to play," even alongside state and federal laws, provided it's anchored by a neutral third party that has industry buy-in and enough authority to do something about complaints, including referring matters to the Federal Trade Commission when needed."
""We also want to make sure that any venue for self-regulation doesn't inadvertently become a venue for collusion and coordination," Meador said."
FTC Commissioner Mark Meador addressed the limitations of self-regulation in online advertising at Marketecture Live. While self-regulation through organizations like the NAI and DAA has attempted to fill gaps left by absent federal privacy laws, Meador emphasized it cannot serve as primary protection. He acknowledged self-regulation's continued role alongside state and federal laws, but only when anchored by neutral third parties with industry buy-in and sufficient authority to enforce compliance, including FTC referrals. The National Advertising Division of BBB National Programs exemplifies this model by reviewing advertising claims and escalating cases to the FTC. However, Meador cautioned that self-regulatory mechanisms must avoid becoming venues for collusion and anticompetitive coordination.
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