"Much of the sensitive information available online is not the result of hacks or breaches, but rather comes from legitimate sources like public records and social media profiles. Data brokers collect and sell this information, making personal data highly valuable."
"While removing your data may seem straightforward, the reality is that it requires contacting multiple data brokers and completing various opt-out forms, which can be a daunting task due to the fragmented system."
"There are effective free methods to clean up your digital footprint, and while services like DeleteMe can simplify the process, individuals can also take steps to limit data collection on their own."
Sensitive personal information is often found online, including phone numbers and addresses, sourced from public records and social media. Data brokers aggregate this information for profit. Although legal, the accessibility of such data raises concerns. Individuals can remove their data through services like DeleteMe or PrivacyBee, or by navigating the complex process themselves. Removing data involves contacting various brokers and completing opt-out forms, which can be challenging due to the fragmented nature of the system.
Read at ZDNET
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