"At least three advertisers, two from Brazil and one from China, were found to engage in celeb-bait scams, which often involve misusing the image of well-known figures to trick people into clicking on bogus ads that lead to scam sites. These websites are designed to harvest sensitive data or dupe unsuspecting users into sending money or investing in fake platforms."
"Meta has also issued cease and desist letters to eight marketing consultants who advertised the ability to bypass its ad policy enforcement systems. This included fake 'un-ban' or account restoration services and renting access to trusted accounts so as to help clients bypass its controls."
"Brazil-based B&B Suplementos e Cosméticos Ltda. (Brites Corp), Brites Academia de Treinamento Ltda., Daniel de Brites Macieira Cordeiro, and José Victor de Brites Chaves de Araújo for being part of a scam operation that leveraged synthetic imagery of a prominent physician to advertise healthcare products without regulatory approval and sold courses teaching the same tactics."
Meta is taking legal action against scam operators across multiple countries. The company filed lawsuits against advertisers from Brazil and China engaged in celeb-bait scams, which misuse celebrity images and voices to deceive users into clicking fraudulent ads leading to data harvesting or financial fraud schemes. Meta also issued cease and desist letters to eight marketing consultants offering services to bypass ad policy enforcement, including fake account restoration and access to trusted accounts. Enforcement actions included suspending payment methods, disabling related accounts, and blocking associated website domains. The scams targeted various countries including the U.S. and Japan, promoting unauthorized healthcare products and fraudulent investment schemes.
#meta-enforcement-action #celebrity-bait-scams #fraudulent-advertising #account-security #international-fraud-schemes
Read at The Hacker News
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