
"Privacy programs today are generally built around a simple model. An employee or user interacts with a service, data arrives at a collection point, it flows into processing systems, and governance controls are applied."
"Observation starts the moment the user begins interacting with the page, and understanding that distinction is fundamental."
"Around 92 percent of websites load some form of third-party JavaScript, which means that code is being loaded from somewhere outside your direct control."
"On e-commerce sites, more than half of the JavaScript executing in the browser comes from third parties: analytics scripts, advertising pixels, tag managers, session replay tools, consent platforms, chat widgets, and increasingly, AI tools."
Privacy programs have evolved significantly, incorporating data mapping, consent management, and vendor risk assessments. However, a critical gap remains in browser data collection. Data is generated in the browser before reaching backend systems, with every user interaction creating data. Traditional views misinterpret data collection as occurring only upon submission. Additionally, around 92 percent of websites utilize third-party JavaScript, which complicates data governance and control, as much of the data is influenced by external scripts and tools.
Read at Securitymagazine
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