"Usually, when you see a feel-good story about finding a lost dog, you don't immediately react with fear and revulsion. But that was indeed the case in response to a Super Bowl commercial from Amazon-owned security camera company Ring. There's now a group offering to dole out a $10,000 bounty to wrest back control of the user data Ring controls."
""It's been an interesting moment for people to grasp exactly the trade-off that they have had to accept when they installed these security doorbell cameras," says Fulu cofounder Kevin O'Reilly. "People who install security cameras are looking for more security, not less. At the end of the day, control is at the heart of security. If we don't control our data, we don't control our devices.""
Ring aired a Super Bowl commercial promoting Search Party, a feature that uses a network of Ring cameras to search neighborhoods for lost dogs. The feature could later be extended to locate other animals and people according to leaked internal email details. The commercial prompted widespread criticism for enabling neighborhood surveillance and led to some users destroying their Ring cameras. Ring canceled its partnership with AI surveillance company Flock and Ring CEO Jamie Siminoff issued apologies. The Fulu Foundation announced a $10,000 bounty aimed at restoring user control by removing user-hostile features. Fulu cofounder Kevin O'Reilly emphasized that control of data is central to device security.
Read at WIRED
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