As Meta removes privacy controls, TikTok explains why it never had any | Fortune
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As Meta removes privacy controls, TikTok explains why it never had any | Fortune
"In the span of two weeks, two of the world's largest social media platforms have signaled they are done treating privacy as an unconditional promise. Together, the moves mark a decisive reckoning with what private messaging on social media actually costs-and who pays the price."
"Direct messages on TikTok are secured using industry-standard encryption in transit and at rest. People's messages are private and protected. Access to message content is strictly limited, subject to internal authorization controls, and only available to trained personnel with a demonstrated need to review the information as part of safety investigations, legal compliance, or other limited circumstances."
"Messaging on TikTok is not end-to-end encrypted. This helps make our platform undesirable for those who would attempt to share illegal material."
Meta is ending end-to-end encrypted direct messages on Instagram on May 8, reversing a feature introduced two years ago. This reversal enables automated content scanning, AI-powered moderation, and easier law enforcement compliance. TikTok confirmed it never offered end-to-end encryption, instead using industry-standard encryption in transit and at rest similar to Gmail. TikTok deliberately avoids end-to-end encryption as a safety measure to deter illegal material sharing. These simultaneous moves by major social platforms indicate a fundamental shift away from treating privacy as an unconditional guarantee, reflecting broader industry recalibration regarding the costs and responsibilities of private messaging.
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