"A misjudged tweet from years ago, an inappropriate Facebook photo tied to your name, an embarrassing video, or a controversial TikTok can have real-world consequences. That's not all: Marketers constantly invade your privacy by scraping publicly available information on you, your public profiles, and your search history for targeted marketing."
"Keeping a tight lid on the online data connected to you, your life, and your habits is becoming increasingly important -- and difficult. A PC, mobile device, or even a smartwatch with an internet connection allows us to stay connected with friends and family, work, stay entertained, monitor our health and habits, and handle our finances."
"While it can be nearly impossible to remove your digital footprint, there are tried and tested steps that can help you take control of your privacy and data. Google's search engine provides links and website addresses to users in response to search queries, but unless the right controls are in place, your search queries can be cataloged for marketing purposes."
Managing your digital footprint has become essential as internet-connected devices continuously collect personal data about your life, habits, and preferences. Old social media posts, photos, and videos can resurface with real-world consequences for careers and relationships. Marketers exploit publicly available information for targeted advertising, while abuse or stalking may necessitate data removal. Although completely erasing your digital presence is nearly impossible, specific strategies exist to help regain control over personal privacy and data. Google searches can reveal what information about you exists publicly, and using multiple search engines provides comprehensive visibility into your online presence.
Read at ZDNET
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