"Whenever I hear about consumer data tracking, my half-century-old brain dredges up that Hall and Oates hit called "Private Eyes" with the refrain "they're watching you." I don't mean to incite Big Brother paranoia; I know I'm not being spied on everywhere I go, especially not in the seclusion of my home. But while using streaming devices, you can almost guarantee that your entertainment and advertisement preferences are being tracked."
"While some data collection is necessary for basic functionality, many streaming devices collect more than required; so much so that you essentially lose control of your privacy, fall into filter bubbles (viewing algorithms that are narrower), and receive more targeted ads than expected. Below are some general strategies for regaining control over your privacy while using streaming services. 1. Check your privacy settings"
Roku, Fire, and Chromecast TVs may collect viewing, usage, and screen-content data. Some data collection is necessary for basic functionality, but many streaming devices collect more than required. Excessive data collection erodes privacy, creates filter bubbles through narrower recommendation algorithms, and increases targeted advertising. Users can mitigate tracking by exploring and adjusting privacy and ACR settings, limiting ad tracking or opting out of personalized ads, and using a VPN to encrypt traffic and mask IP addresses. Complete prevention of data collection requires disconnecting the TV from the internet.
Read at ZDNET
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