The article discusses developers using analytics from Facebook to understand app audience preferences and improve user experience. It highlights the importance of data privacy and illustrates how popular apps like Period Tracker and Clue have not shared user data with Facebook after the authors raised concerns. They examined various lesser-known apps to ensure compliance with data protection. Developers like Maya have adjusted their use of Facebook services to prioritize user consent and data protection while still benefiting from ad services under strict privacy conditions.
"We understand your concern that in addition to providing the analytics SDK, Facebook is also a social network and an ad network. We have hence removed both the Facebook core SDK and Analytics SDK from Maya."
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