"We have been in contact with Mr Rajah to sincerely apologise for his experience in our Elephant and Castle store. This was not an issue with the facial recognition technology in use but a case of the wrong person being approached in store."
"Am I supposed to walk around fearful that I might be misidentified as a criminal? Imagine how mentally debilitating this could be to someone vulnerable, after that kind of public humiliation."
A Sainsbury's store manager in Elephant and Castle incorrectly ejected Warren Rajah after the store's Facewatch system flagged a match on an offenders' database. Facewatch sent alerts that managers manually review; the company says the technology identified a man correctly but staff approached the wrong person. Sainsbury's has apologized to Rajah and said staff will receive further training. Facewatch operates in six Sainsbury's stores across the UK and has a reported 99.98 percent accuracy rate, contributing to a 46 percent reduction in logged incidents and a 92 percent non-return rate among flagged offenders. Rajah described the experience as publicly humiliating.
Read at Theregister
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