"The problem of manipulated media isn't new, but the advent of consumer-grade AI tools has made the creation of fake audio, video, and images essentially frictionless, and a number of companies have sprung up in recent years to combat it."
"Reality Defender, Pindrop, and GetReal are part of a rapidly growing deepfake detection cottage industry valued at an estimated $5.5 billion as of 2023."
"To fight deepfakes, you have to be able to make them."
"The voice generated by the deepfake detection company Reality Defender sounded human, but it didn't sound like me."
Deepfake detection startups like Reality Defender, Pindrop, and GetReal are rapidly growing to combat manipulated media, valued at $5.5 billion in 2023. These companies utilize machine learning to identify deepfakes, which are increasingly easy to create with consumer-grade AI tools. A personal experiment revealed the limitations of current deepfake technology, as the generated voice did not convincingly mimic the original. The challenge lies in the need to understand deepfakes to effectively detect them.
Read at The Verge
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