United Nations Children's Fund (UNICEF) Recognises Pixalate as Key Innovator in Protecting Children's Online Privacy

"PixalateSpotlight on Pixalate's Children's Online Privacy Product , the leading global platform for ad fraud protection, privacy, and compliance analytics, announced that a UNICEF "Compliance Tech" case study - under the Data Governance for Children Project - features Pixalate's Children's Online Privacy Protection Act (COPPA) Compliance Tool as one of three "Innovators in Data Governance". The case study forms part of UNICEF's broader Compendium of Innovations in Data Governance for Children."

"The UNICEF Compliance Tech case study highlights how innovative solutions like Pixalate's Tool can help advance children's online data privacy practices and close enforcement gaps by giving regulators and industry professionals visibility into compliance risks within the digital space. "UNICEF's recognition means the world to us because it highlights a fundamental truth: children's privacy and protection can't be an afterthought in today's interconnected digital ecosystem," said Jalal Nasir, CEO of Pixalate."

"Identifies likely child-directed apps available to download from the following app stores based on the COPPA Rule's criteria for child-directed platforms, and the Federal Trade Commission's (FTC) guidelines (e.g., subject matter, visual features, audio, child celebrities): Apple App Store, Google Play Store, and CTV platforms, including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV. Evaluates apps for COPPA compliance obligations, including the presence of an online notice/privacy policy, parental consent mechanisms, and location data-sharing within the digital advertising ecosystem."

UNICEF recognized Pixalate's COPPA Compliance Tool as one of three Innovators in Data Governance under the Data Governance for Children Project and included it in a compendium of innovations. The tool identifies likely child-directed apps across Apple App Store, Google Play, and major CTV platforms. The tool evaluates apps for COPPA compliance obligations including online notices, parental consent mechanisms, and location-data sharing within the digital advertising ecosystem. The tool assigns COPPA risk scores (low, medium, high, critical) to apps and supplies advertisers, agencies, publishers, regulators, and industry professionals with visibility into compliance risks to help close enforcement gaps.

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