"The debate surrounding the legality of addictive algorithms in social media has gained significant traction in recent years, particularly in light of their profound implications for mental health and overall well-being. As social media platforms increasingly rely on sophisticated algorithms to maximise user engagement, the potential for addictive behaviours has come under scrutiny. Research highlights that these algorithms can create dependency-like behaviours, reminiscent of substance addiction."
"A recent study revealed that the instant gratification derived from likes, shares and comments can trigger dopamine release, reinforcing compulsive behaviours among users. This is particularly alarming for younger demographics, who are often more susceptible to these influences. The Royal Society for Public Health's #StatusofMind report underscores this concern, identifying platforms such as Instagram and Snapchat as being linked to increased feelings of inadequacy, anxiety, and loneliness among young users. This report indicates that these platforms rank as the most detrimental for mental heal"
Social media algorithms prioritise engagement and can foster addictive behaviours that mirror dependency, reinforced by dopamine responses to likes, shares, and comments. Younger users display greater susceptibility to these feedback-driven cycles, increasing risks of anxiety, inadequacy, and loneliness. Surveys and reports identify platforms like Instagram and Snapchat as particularly harmful to young people’s mental health. Policymakers are proposing measures such as cigarette-style warnings on apps. Businesses can mitigate harms by adopting responsible marketing practices that emphasise transparency, promote positive content, limit manipulative tactics, and prioritise user well-being while maintaining audience engagement.
Read at Business Matters
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