"Dan Kenger, the chief design officer at Hims & Hers, told Business Insider that the figures in the ad "aren't specific individuals," and instead "symbols of an intimidating, members-only healthcare culture." Kenger said Hims & Hers is aiming for the ad to be a provocative conversation starter about health inequity. "We don't shy away from uncomfortable truths, and we fully expect this will ruffle some feathers," Kenger said. "But if our message makes the industry uncomfortable, it's because we're exposing an outdated system that benefits the very few at the expense of everyone else.""
"The scene is reminiscent of tech billionaire Jeff Bezos emerging from a capsule after completing Blue Origin's first passenger spaceflight in 2021. Another shows a shirtless, muscular man strapped to an oxygen mask while sprinting on an exercise bike, alongside text reading "spends millions" and "cheats death" - perhaps a reference to biohacker Bryan Johnson,who has been known to test oxygen therapy as part of his expensive, public quest against aging."
Hims & Hers released a Super Bowl 2026 ad titled "Rich People Live Longer" that critiques disparities in access to quality healthcare between wealthy Americans and others. The ad depicts exaggerated scenes evoking a billionaire in orbit and a shirtless biohacker using oxygen therapy, implying elite, expensive interventions that extend life. Company chief design officer Dan Kenger called the figures symbols of an intimidating, members-only healthcare culture and said the ad aims to provoke conversation about health inequity. Kenger acknowledged the spot would ruffle feathers and framed the message as exposing a system that benefits very few. The company previously drew backlash for a controversial Super Bowl ad.
Read at Business Insider
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