"Imagine this: You're scrolling online late at night and with just a few clicks, you can order gummies that promise to boost your sex drive, a cream claiming to rebalance your hormones, or even prescription drugs from a telehealth site that spent millions on a Super Bowl ad without any disclaimers or mention of side effects. The solutions seem endless, and like most things that sound too good to be true, they often are."
"Celebrities like Kourtney Kardashian and her Lemme line of wellness supplements are tapping into genuine unmet needs-where women want solutions to problems that the medical establishment has overlooked. But there's a gap between marketing and accountability. The Lemme Purr web page, for instance, tells us that "clinically-studied SNZ-1969 probiotics support vaginal health and freshness." While there is some data that the 50+ year old strain supports gut health, a literature search did not identify any strong peer-reviewed evidence that SNZ-1969 supports vaginal health."
Evidence-based treatments for women's health are chronically underfunded and underdeveloped, creating unmet needs that the wellness industry seeks to fill. Many products rely on anecdotal claims or poorly designed studies and may be ineffective or dangerous. Corporations promoting unsupported or concealed evidence increase risks through inappropriate medicalization, overdiagnosis, and overtreatment. The multibillion-dollar supplement market leverages celebrity endorsements and marketing claims that often lack strong peer-reviewed support, as with probiotic strain SNZ-1969 and vaginal health. The FDA does not review supplements for safety or effectiveness before marketing, leaving consumers exposed to unverified products.
Read at Fast Company
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