"Selling a business doesn't make you rich, according to Rory Godson - even though he sold Powerscourt for over €50m At the end of every week, public-relations powerbroker Rory Godson sits down with a list of clients, and works out how much service his company, Powerscourt, has given them. "Typically, our clients will pay us a retainer - X pounds or euro a month," he says. "And our culture has always been that we owe them."
""Typically, our clients will pay us a retainer - X pounds or euro a month," he says. "And our culture has always been that we owe them."
Selling a business does not necessarily make one rich even when the sale exceeds €50 million. The public-relations firm Powerscourt completed a sale above €50m yet ongoing income and service obligations continue. The firm conducts weekly reviews of client lists to measure the amount of service delivered to each client. Many clients pay monthly retainers denominated in pounds or euros. The company culture treats retainers as obligations to be repaid through service rather than immediate profit. Operational responsibilities and routine client servicing persist despite a high-value exit.
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