"You know, it was really serendipitous, Kennedy began before mentioning film director Brett Ratner who directed the Melania movie, and was revealed to be in the Epstein files, although he hasn't been charged with any wrongdoing. Brett Ratner who helped produce the ad, had a lifelong friendship with [Tyson], and understood and was aware of the struggle that Mike had had."
"He said the biggest fight that he had in his lifetime is his fight with obesity. He was 340 pounds. He lost a sister when she was 25 to obesity a heart attack. He did the whole ad was shot, the whole thing was conceived over about a 3-day period. And they gave him a script. He the script was not working, and he just started talking. It was it's an extraordinary, powerful ad."
Robert F. Kennedy Jr. selected Mike Tyson to front RealFood.gov's campaign targeting processed foods and obesity. Brett Ratner helped produce the ad and drew on a longtime friendship with Tyson. Tyson had reached 340 pounds and experienced family loss tied to obesity. The ad was conceived and shot in about three days; Tyson abandoned the scripted lines and spoke spontaneously. The campaign frames obesity as an existential crisis, cites that 77% of children cannot qualify for military service, and emphasizes checking ingredient labels. Kennedy follows a carnivore diet and mentioned planning yogurt for the Super Bowl.
Read at www.mediaite.com
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