"The ease and global reach of social media posts make them a fitting way to divulge secrets about a commercial dynasty - particularly when your parents are David and Victoria Beckham. In the days after Brooklyn Beckham took to Instagram to say he had cut ties with his A-list family, reactions from the world's social media users took on a life of their own."
"The Beckhams' PR machine was largely silent on the matter, despite the size of the business empire. If sold, Brand Beckham's combined businesses are worth an estimated £500 million. In 2024, David Beckham's DRJB holdings (with business interests in media, marketing, endorsement deals and spirits) declared a US$92 million turnover, with Victoria Beckham Holdings family and beauty brands amassing close to £113 million."
"On January 19, Brooklyn shared the lengthy statement on Instagram that confirmed rumours of an ongoing feud with his parents. Among his reasons was the claim that his family values self-promotion and endorsements "above all else". "Brand Beckham comes first," he went on. Brooklyn's public airing of this private family conflict, combined with David and Victoria's decision not to respond to his criticisms, fuelled a surge of creative social media content."
Brooklyn Beckham posted a lengthy Instagram statement on January 19 claiming an ongoing feud with his parents and accusing the family of valuing self-promotion and endorsements above all else. The public allegation included the line "Brand Beckham comes first." The Beckham family's businesses collectively are valued at around £500 million, with DRJB reporting a US$92 million turnover in 2024 and Victoria Beckham's holdings close to £113 million. Victoria holds trademarks over Brooklyn Peltz Beckham's name. An alleged prenuptial agreement preceded Brooklyn's wedding to Nicola Peltz. The public airing and a muted PR response spurred extensive creative social media engagement and narrative reshaping.
Read at The Conversation
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