As a real estate agent, making money off Airbnbs was a safe bet. I decided to franchise my favorite coffee shop instead.
Briefly

As a real estate agent, making money off Airbnbs was a safe bet. I decided to franchise my favorite coffee shop instead.
"Real estate has been good to me. I got my real estate license about 11 years ago, when I was 23, but I've been practicing full-time for seven years."
"Now, it's like you can have eight listings worth of a total of $5 million in volume and say, 'I really don't know how this is going to go.'"
"The drastic change was very tough on a lot of people in my industry when it went from the 2022 rates to the 2023 rates overnight."
"When the market was going well, previously I'd diversify by buying Airbnbs. I've had a part in four Airbnbs at one time or another."
A Florida real estate agent, Jordan Hooten, has diversified his income by franchising a coffee shop in St. Petersburg. He has been in real estate for 11 years, focusing on single-family homes and expanding into multifamily and commercial properties. Hooten experienced market cycles, noting the drastic changes in interest rates from 2022 to 2023. Previously, he diversified by investing in Airbnbs, but the coffee shop investment represents a new strategy to stabilize income during uncertain market conditions.
Read at www.businessinsider.com
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