"We feel we have achieved a good balance between SEM, SEO and direct traffic. This allows us to optimize SEM for quality traffic and leads, not just pure quantity. Session duration rose nearly a minute annually to roughly four minutes and 30 seconds, while the bounce rate dropped from 63% in January 2025 to 41% in January 2026."
"We now have over 31,000 agent subscribers, generating $100 million in annualized revenue run rate, with 76% of them on annual contracts. For CoStar, this is the fastest organic revenue build we've ever had for a new product, we've achieved this revenue level faster than our U.S. competitors, years faster."
"Apartments.com has a very similar business model to Homes.com and grew revenue initially at a measured pace, but now over 13 years, has reached $1.2 billion of revenue run rate with very high margins. Based on this success, Homes.com can generate $4.75 billion of revenue and $2.85 billion of EBITDA within the next 13 years."
CoStar Group's Homes.com network demonstrated significant growth in 2025 and early 2026 across multiple metrics. The platform recorded 2.1 billion views and 100 million average monthly unique visitors, with January 2026 marking an all-time traffic high of 134% year-over-year organic growth. User engagement improved substantially, with session duration increasing to approximately four minutes and 30 seconds while bounce rates declined from 63% to 41%. Lead volume surged 48% annually, and member agent leads increased 187%. The platform now has over 31,000 agent subscribers generating $100 million in annualized revenue run rate, with 76% on annual contracts. CoStar projects Homes.com could reach $4.75 billion in revenue and $2.85 billion in EBITDA within 13 years, following the successful trajectory of Apartments.com.
#real-estate-platform-growth #traffic-and-engagement-metrics #agent-subscription-revenue #digital-marketing-performance
Read at www.housingwire.com
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