Cubby Raises $63M to be the Operational Backbone for Modern Self-Storage
Briefly

Cubby Raises $63M to be the Operational Backbone for Modern Self-Storage
"As the self-storage industry navigates a technology inflection point, operators face mounting pressure to modernize operations while managing tighter margins in an increasingly competitive landscape. The sector's race toward digital transformation has exposed a critical gap: while public storage operators like Public Storage report 85% of customer interactions are now digital and have reduced labor hours by over 30% through automation, thousands of independent operators still rely on legacy systems that can't deliver these efficiencies."
"Cubby addresses this divide by providing an AI-native platform built specifically for self-storage operators, integrating facility management, revenue optimization, intelligent call handling, and Voice AI into a unified system. The platform serves as the operational backbone for over 400 operators managing 450,000 units across North America, helping them compete with institutional players through tools that continuously optimize pricing as market conditions change, convert leads more effectively through AI-powered call grading, and automate routine customer interactions while maintaining brand consistency."
Self-storage operators face a technology inflection point with larger public firms driving digital adoption while independents lag on legacy systems. Public operators achieve 85% digital interactions and labor reductions exceeding 30% through automation. Cubby provides an AI-native platform purpose-built for self-storage, integrating facility management, e-commerce, revenue management, intelligent call handling, and Voice AI. The platform underpins over 400 operators and 450,000 units across North America, offering continuous pricing optimization, AI-driven lead conversion and call grading, autonomous agents for rentals and move-ins, and an open API strategy to integrate vendor partners rather than creating walled gardens.
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