"Buyers who purchase their first home by age 30 have a 22.5% higher net worth by age 50 compared with those who wait until their 40s a difference averaging about $119,000, according to Realtor.com data. Yet for younger buyers, entering the housing market has become far more difficult. The median age of a first-time homebuyer has climbed from 30 in 1990 to 40 in 2025 as home prices have outpaced income growth."
"We've always had affordability at the forefront of our marketing because of the area that we service primarily, which is metro Detroit. It's more of an urban epicenter. So when we advertise, when we market, when we talk to our consumers, we always want to lead with the value of, You can do it and you can find the help to do it."
"When you're waiting, you do lose wealth essentially because that's equity that you're not getting. If you wait until you're 40, you're losing equity, and you're losing time, because now you're 40 and most homes take 30 years to pay off, so you'll be 70 if you decide to pay it off."
First-time homebuyers who purchase by age 30 achieve 22.5% higher net worth by age 50 compared to those delaying until their 40s, averaging $119,000 more. However, the median age of first-time homebuyers has increased from 30 in 1990 to 40 in 2025 as home prices have outpaced income growth. This shift requires real estate agents to adjust their marketing strategies to reach younger consumers facing affordability concerns and market skepticism. Agents emphasize that homeownership remains achievable through programs like FHA loans, VA loans, and down payment assistance. Marketing messages focus on the financial cost of delaying homeownership, highlighting that waiting means losing equity and time, particularly problematic when 30-year mortgages extend into retirement years.
#first-time-homebuyers #housing-affordability #real-estate-marketing #wealth-building #down-payment-assistance-programs
Read at www.housingwire.com
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