"NorthstarMLS will use BPP technology to power a new consumer-facing search experience, emphasizing data accuracy, transparency, and direct broker connections in the home search process."
"This partnership reflects a deliberate strategy to invest in a consumer search platform built on accurate MLS listing data, fair display principles, and direct connections between buyers and listing brokers."
"Broker Public Portal keeps the relationships brokers and agents have with their clients at the forefront, positioning them to compete more effectively in an increasingly digital marketplace."
NorthstarMLS and CREB have formed strategic partnerships with Broker Public Portal to enhance Cribio.com, a consumer home search platform. NorthstarMLS will utilize BPP technology for a new consumer search experience, while CREB will contribute MetroList listings and acquire an ownership stake in BPP. These partnerships aim to strengthen industry support for MLS and broker-controlled platforms, emphasizing data accuracy and direct broker connections. The initiative seeks to improve consumer reach without relying on advertising or lead resale models, reinforcing the value of MLS in the digital marketplace.
Read at www.housingwire.com
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