Real prioritizes agents’ growth and success through its Private Label program, appealing to Showcase Real Estate, a brand with a 47-year history. Showcase has established its foundation on land development and has adapted through market changes. By partnering with Real, they aim to enhance efficiency and value for their agents while keeping their brand identity. Real's program allows independent brokerages to scale while benefiting from advanced technology and support, making it a strategic solution for growth in real estate business operations.
What drew us to Real is its belief in putting agents first and empowering them to grow. The Private Label program was the perfect solution for Showcase Real Estate, a well-established brand of 47 years in our area, Phelan said.
I believe joining Real will add value and efficiency to our agents' businesses and help them succeed like never before.
By joining Real's private-label program, Showcase will retain its established branding while gaining access to Real's national platform, artificial intelligence-driven technology and back-end support.
The program is designed for independent brokerages seeking to scale while maintaining their identity and is available in states that permit this model.
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