The ultra-wealthy expect hotel-level amenities for their homes-and developers are racing to keep up
Briefly

Luxury apartment complexes in the U.S. are enhancing their amenities to cater to affluent residents seeking five-star hotel-style living. Today’s wealthy tenants expect exceptional features, such as daily housekeeping, spa treatments, and curated social experiences. Standard amenities like gyms and pools are viewed as basic, prompting developers to offer unique perks like med-spa services. The demand for luxury living now includes extravagant features such as plunge pools, infrared therapy, and co-working spaces, leading to an ongoing "amenities arms race" among developers to attract and retain wealthy tenants.
Luxury apartment complexes are elevating their amenities to attract affluent residents who expect five-star hotel-style living, with services such as daily housekeeping, spa treatments, and curated social spaces.
Affluent residents demand both exceptional amenities and meticulously detailed service, as basic offerings are no longer enough to stand out in the competitive luxury market.
Developers are competing in an 'amenities arms race,' rolling out specialized services like med-spa offerings to entice the wealthiest tenants with unique and indulgent experiences.
Luxury living features include plunge pools, salt rooms, libraries, and expansive outdoor areas, defining today's expectation for high-end residential spaces.
Read at Fortune
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