"Since then, I think you've just slowly seen a degradation of app quality and match potential, but also this rise of monetization. The end of that era also coincides with the wallet-tightening that came as venture capital money, which subsidized many of the apps that made up the daily fabric of 2010s life, was no longer effectively free."
"As third spaces have eroded and the pandemic disrupted socializing, apps have become more of a necessity for daters - even as they become more paywalled or more difficult to navigate. So they're worse, but also you sort of feel like you have to be on them if you want to meet somebody."
Dating apps like Tinder, Hinge, and Bumble experienced a "golden age" from the early 2000s through the pandemic when they were free or minimally paywalled, offering abundant matches and swiping options. This era ended as venture capital funding dried up and interest rates increased, forcing apps to implement paywalls and upsells. Simultaneously, the erosion of third spaces and pandemic-related social disruption made dating apps increasingly necessary for meeting potential partners. Users now face degraded app quality and reduced match potential while paying higher costs, creating a paradox where apps have become worse yet feel essential for dating success.
#dating-app-monetization #venture-capital-funding #paywall-pricing #pandemic-social-impact #digital-dating-market
Read at Business Insider
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