"As a five-time NYC marathon runner myself, I can attest that this race is truly one of the best days of the year. "The energy of marathon day never gets old," Rob Simmelkjaer - the CEO of New York Road Runners, the company behind the marathon - told BI. "It's just a giant block party." The sheer scale of the event - to the tune of $700 million in economic impact for the city - is a reminder of how running is experiencing a golden age."
"Brooks Running CEO Dan Sheridan came to the BI office on Thursday and said we're currently in "a running boom," one that's part of the wider health and wellness fixation infiltrating nearly all aspects of society - including the workplace. Running and other forms of exercise are no longer just workouts; they can also serve as social gatherings or even networking events. Companies, for one, are increasingly implementing group runs or fitness classes as a way to promote team building. This is creating a different kind of bonding experience for work colleagues, as opposed to the connections typically made at more traditional happy hours or dinners."
Tens of thousands of runners and spectators converge for the New York City Marathon, generating roughly $700 million in economic impact and creating a pervasive festive atmosphere. Running participation is rising amid a broader health-and-wellness trend that industry leaders describe as a running boom. Exercise increasingly functions as social and networking activities rather than solely workouts. Companies organize group runs, reserve fitness-class spots, or hire instructors to promote team building and employee wellness. Fitness studios report sharp upticks in corporate bookings, and apparel and shoe companies are capitalizing on growing consumer interest in running.
Read at Business Insider
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