"The Adidas Adizero Adios Pro Evo 3 sneakers, worn by the London Marathon men's and women's world-record holders, were available for pre-sale in limited quantities and sold out almost instantly."
"The shoes are now being resold on platforms such as StockX and eBay for more than $4,000, showcasing the high demand and hype surrounding these 'supershoes'."
"Adidas has been capitalizing on the hype around the London Marathon, displaying physical ads featuring Sabastian Sawe and his record-breaking race time."
The Adidas Adizero Adios Pro Evo 3 sneakers, priced at $500, sold out quickly after their limited pre-sale. They are now being resold for over $4,000. These shoes were worn by record-breaking marathon runners during the London Marathon, boosting Adidas' brand image and competing against Nike. The shoes will be more widely available in the fall marathon season. Adidas is leveraging the success of the marathon to enhance its market presence and showcase its advancements in footwear technology.
Read at www.businessinsider.com
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