McDonald's and Coca-Cola have firmly stated they will not return to the Russian market despite speculation fueled by Russian officials and media. Both companies highlighted their commitment to the principles that guided their exit in 2022. They assessed operational legality, brand integrity, and alignment with their values before leaving Russia. Leaders from both companies reaffirmed this stance in correspondence with the Ukraine advocacy group B4UKraine Coalition, emphasizing ongoing legal and ethical barriers to re-entering the market.
McDonald's has confirmed its decision to remain out of Russia, citing a commitment to principles that guided their exit, stating, 'the answer to each of those questions was no.'
Coca-Cola echoed similar sentiments, stating, 'sanction regimes and other legal hurdles' prevent us from re-entering the Russian market at this time.
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