"Sniffies is a self-proclaimed 'cruising'- or hookup - matching service for gay men, featuring a real-time, fully interactive map of nearby Cruisers and popular local cruising spots."
"From the first time I met the Sniffies team a year ago, it was clear they had a deep understanding of their users and a strong point of view on how its community actually connects."
"Match Group has struggled in recent years as Americans have suffered from dating app burnout and have continually expressed a desire to meet lovers the old-fashioned way."
Match Group has invested $100 million in Sniffies, a new mobile service aimed at gay men seeking hookups. Sniffies features a real-time map of nearby users and popular cruising spots. The app operates independently but will receive support from Match Group for its growth. Despite this investment, Match Group has faced challenges with user growth in its flagship apps, as many users express a preference for traditional dating methods over app-based connections.
Read at TechCrunch
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