As San Francisco Pride commemorates its 55th anniversary, it faces challenges with sponsor support, as companies pull away quietly. However, some firms, including Alaska Airlines and Kaiser Permanente, have stepped up their commitment, emphasizing genuine support over publicity. Companies like Salesforce and new sponsor SFO also highlight rekindled relationships and corporate responsibility towards LGBTQ+ rights. The response from local businesses has been commendable, showcasing community solidarity amid economic difficulties, resulting in increased donations and support for Pride events despite some larger sponsors backing out.
Companies such as Alaska Airlines, Kaiser Permanente, and Gilead Sciences haven't blinked. If anything, they've doubled down. They didn't show up for the photo opportunity or the press release.
These aren't corporate check writers. These are companies making a statement: that in San Francisco, standing up for LGBTQ+ rights isn't just doing the right thing; it's doing business.
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