Consumers are placing greater importance on the quality and origin of their meat, driven by concerns over sustainability, animal welfare, and health. Jon Urbana, a sixth-generation farmer, emphasizes that many factors contribute to the demand for ethically-raised meats. He advises consumers to be cautious of commercial packaging and vague labels, and to prefer local butcher shops or reputable grocery stores, where it's possible to directly inquire about the animals' treatments and origins. Seeking options like farm stands or farmers markets is also recommended for better quality meat options.
"Watch out for overly commercial packaging, vague labels, and meat from major national chains."
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