"Endless Shrimp has been a part of Red Lobster's legacy for 20 years, and our guests have never stopped asking for it. This is about putting our guests first and bringing back something they truly love."
"We're excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning."
Red Lobster has reinstated its Endless Shrimp promotion after previously removing it during bankruptcy proceedings. The deal is celebrated for its value, prompting customer requests for its return. CEO Damola Adamolekun acknowledged the promotion's significance in the brand's history, stating it has been a beloved offering for 20 years. The chain has exited bankruptcy and aims to balance customer desires with business viability. The promotion is now available for a limited time, reflecting a commitment to customer satisfaction and brand legacy.
Read at www.businessinsider.com
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