"A San Francisco Bay Area restaurant owner had to shut down both of her sandwich shops after Reddit users ripped her menu prices. Kendra Kolling, founder of The Farmer's Wife in tony Marin County, charged $22 for a grilled cheese sandwich and $34 for a steak and eggs sandwich, but Reddit users weren't having it. A post titled "Sandwich prices made me lol" went viral last year, sparking brutal mockery."
"The backlash quickly spiraled into review-bombing on Yelp and Google with one-star reviews that Kolling said included "vile" personal attacks. Kolling closed The Farmer's Wife's Sebastopol location in September and shuttered the Point Reyes location earlier this month. She told SFGATE the viral post made an already challenging economic climate impossible to overcome. Bay Area restaurants face some of the highest commercial rents and labor costs in the country, with grocery prices climbing nearly 27% over five years."
Kendra Kolling, founder of The Farmer's Wife in Marin County, priced a grilled cheese at $22 and a steak-and-eggs sandwich at $34. A viral Reddit post titled "Sandwich prices made me lol" sparked widespread ridicule and jokes about overpriced ingredients and financing. The backlash escalated to review-bombing on Yelp and Google, including one-star reviews and personal attacks described as "vile." Kolling said the viral post worsened an already difficult economic climate and forced closures. The Sebastopol location closed in September and the Point Reyes location closed earlier this month. Bay Area restaurants face high commercial rents, labor costs, and rising grocery prices.
Read at Entrepreneur
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