On June 22, 2025, San Francisco will host a free rally and march led by BIPOC queer and Trans activists as an alternative to the corporate-led Pride events. Kicking off at Polk & Washington at 11:00 am, the event aims to unite participants and fight against the commercialization of Pride, ensuring that the celebration honors its roots in activism. Following the march to Civic Center, attendees can expect festivities until 4:00 pm, reinforcing a message of community and solidarity.
This event is focused on reclaiming SF Pride from corporate interests, emphasizing the leadership of BIPOC queer and Trans activists, creating a community-centered celebration.
The People's March & Rally is a powerful statement against commercialization, aiming to honor the true spirit of Pride, which is rooted in activism and community.
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