"We want people to understand our culture. How we celebrate Chinese New Year," said Tony Lau, the Chinese New Year parade director."
"Maverick's going to be here to connect all of us together. And that's the whole idea of this year's parade," said Lau."
"They're going to be selling Maverick merchandise online. All of the proceeds of which will go directly back into the Chinatown community."
"For the larger Bay Area, this is huge. Millions of visitors come here for this parade. And not just the parade but the whole month of activities," said Mandelman."
San Francisco will host its Lunar New Year festival with traditional events such as the parade and flower market returning for the Year of the Horse. Organizers introduced new elements, including Maverick, the first-ever mascot intended to connect the community. Maverick merchandise will be sold online with all proceeds directed back into the Chinatown community. Chinatown businesses rely heavily on festival revenue, sometimes earning as much as in three or four other months combined. Millions of visitors come for the parade and month-long activities. The SFPD will deploy uniformed, plainclothes, and specialized units to keep attendees safe.
Read at ABC7 San Francisco
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