"The parade was first organized in the 1860s by Chinese immigrants who came to work during the California Gold Rush and wanted to share their culture through a "favorite American tradition," the parade, according to the event website."
"Gu appeared partway through the parade in a red dress, sitting in a red convertible adorned with flowers. The color is a symbol of good fortune and prosperity for the Chinese holiday."
"The year of the horse brings a lot of new life and energy. She definitely represents Chinese heritage and definitely is an icon."
San Francisco held its annual Chinese New Year parade, featuring Eileen Gu, an Olympic freestyle skiing champion, as grand marshal. The celebration included traditional elements such as drums, dancing, lion dancers, martial artists, and floats showcasing Chinese American culture. The parade, originating in the 1860s during the California Gold Rush, remains one of the largest celebrations of its kind outside Asia. Gu appeared in a red convertible symbolizing good fortune and prosperity. Parade organizer William Gee noted that Gu was selected mid-year before competing in the 2025 Milan-Cortino Winter Games, where she earned three medals. Attendees praised Gu for representing cultural heritage and positivity, though some acknowledged previous scrutiny regarding her decision to compete for China.
Read at Fortune
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