"The San Francisco Municipal Transportation Agency is tapped into the NL West rivalry for its latest ad campaign. "SFMTA is leaning into the San Francisco Giants' feud with the Los Angeles Dodgers in a new ad campaign to reinforce fare enforcement with banners reading: 'Don't be a Dodger. Pay your fare,'" the statement reads. While the ad has been running since August, SFMTA boosted its presence ahead of the final division series between the Dodgers and Giants."
"In June, Max Muncy said he views the Giants as the Dodgers' only rival. "The Padres bring everything that is in a rivalry, but you only have one rival," Muncy said in an appearance on "Foul Territory." "I don't like when people say you have 'rivals.' I just think if you have a rival it's your, you know, your counterpart and that's always going to be the Giants. For the Dodgers, at least.""
The Los Angeles Dodgers begin a series at Oracle Park against the San Francisco Giants with heated rivalry undertones. The San Francisco Municipal Transportation Agency launched an ad campaign using the Giants–Dodgers feud to promote fare enforcement, featuring banners that read "Don't be a Dodger. Pay your fare." The ad ran since August and was amplified ahead of the final division series. The Dodgers remain reigning World Series champions and have dominated the NL West for most of the last decade. Max Muncy characterized the Giants as the Dodgers' primary rival despite the Padres' strong rivalry elements.
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