The beautification initiative along Santa Clara Street from City Hall to San Pedro Square features new signage, paint, power-washed sidewalks, and public art projects. City officials and business owners view this initiative as a starting point for enhancing downtown. The completion marks the beginning of a broader vision to transform the area in anticipation of major sporting events like the Super Bowl in 2026. This project has restored pride in downtown, involving collaboration with local business owners and focusing on creating a lively atmosphere.
The Santa Clara corridor beautification initiative represents the beginning of a broader plan to create a more vibrant and cohesive downtown San Jose.
San Jose Mayor Matt Mahan emphasized the importance of restoring pride in the downtown area, highlighting the collaboration with local businesses and property owners.
The $795,000 beautification project included 17 initiatives such as a new soccer mural and a Welcome to San Jose sign, funded by the city and local sponsors.
San Jose Downtown Association interim CEO Gumby Marques described the project as phase 1.0 of a larger vision, promoting lively and vibrant experiences downtown.
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