Caltrain's anti-Dodgers video just won a national award

"In the video, two male Giants fans are walking out of an apartment complex, with one asking if they should just take Caltrain to the game. The other friend objects but doesn't give any reason why. When they get into the car, they find their orange-and-black attire has all been magically swapped to Dodgers blue, leading them both to scream in horror."

"It just seemed like a fun way to encourage people to take advantage of our service and have some fun with the rivalry. The video quickly went viral - Lieberman said it racked up more than 250,000 views on TikTok and Instagram in the first 24 hours after publishing, making it Caltrain's fastest-growing video ever."

"The American Public Transportation Association annually gives out AdWheel Awards, which honor creative ways that public transit entities can raise awareness and encourage ridership and usage. Caltrain took home the social media-specific award in the Best Marketing and Communications to Increase Ridership category."

Caltrain, the Bay Area transit system serving the Peninsula, created a viral video promoting its service to Giants fans attending Oracle Park. The humorous advertisement features two Giants fans whose clothing magically transforms to Dodgers blue when they consider driving instead of taking the train, with the tagline 'Driving is for Dodgers fans.' The video achieved 250,000 views on TikTok and Instagram within 24 hours, becoming Caltrain's fastest-growing video ever. The American Public Transportation Association recognized the campaign with an AdWheel Award in the social media category, honoring creative marketing that increases ridership awareness and usage.

Read at SFGATE