""Bean Club is so unusual, and in 2013 there really was nothing like that. It's really a specific thing for extreme bean enthusiasts.""
""If I have a bean that's new to me, the first thing I'll do is go on the Facebook group and search it up to see what other people have made with it.""
"Sando's decision to trademark Bean Club came in 2021, after he noticed the growing popularity and potential for brand confusion."
Steve Sando launched the Bean Club in 2013, initially as a joke, but it quickly gained popularity among bean lovers. By 2020, membership reached 11,000, and by 2025, it tripled to over 30,000, with a waitlist of 36,000. Rancho Gordo beans became essential pantry items, fostering community through recipe sharing on Facebook. However, controversy arose when Sando decided to trademark the term 'Bean Club,' threatening legal action against similar brands using the phrase.
Read at Los Angeles Times
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