Sprinkles Cupcakes is back in Palo Alto and San Ramon

"The reborn locations, in Palo Alto and San Ramon, were separate franchises from the others that were closed down, according to Shaylee Valladares, shift lead manager at the Palo Alto Sprinkles location. The locations reopened on Feb. 12, just in time for Valentine's Day. Valentine's Day is like our Black Friday, Valladares says."

"General manager Andrea Shields says they're working to rebuild operations at their two locations, but they also plan to open the Burlingame location that was in the works before the December closure sometime this year. They're also exploring adding new flavors and are accepting customer suggestions."

"The Beverly Hills-based brand, started by founder Candace Nelson in 2005, was acquired by private equity firm KarpReilly in early 2013, and at the end of 2025, all 21 of its stores and 25 cupcake ATMs were shut down. These two locations appear to be the only ones coming back, at least as of now."

Sprinkles, the gourmet cupcake chain founded by Candace Nelson in 2005, closed all 21 stores and 25 cupcake ATMs at the end of 2025 after being acquired by private equity firm KarpReilly in 2013. Two separate franchise locations in Palo Alto and San Ramon have since reopened on February 12, positioning themselves for Valentine's Day sales. Management is rebuilding operations at both locations while planning to open a third location in Burlingame later in the year. The company is also exploring new flavor options and welcomes customer suggestions through their Instagram account.

Read at www.mercurynews.com