The Sup Group is expanding its Vietnamese restaurant presence in Long Island with new openings aimed at providing a diverse menu. Previously focused on pho, they now plan to offer a wider range of dishes that incorporate modern tweaks to attract customers. The brand manager highlights the growing global prominence of Vietnamese cuisine, driven by fresh ingredients and a shift from traditional Chinese influences. Their approach will include changing traditional recipes to appeal to American tastes, indicating a blend of authenticity and accessibility.
"It's hard to have a communal style with individual bowls of pho. We wanted to branch out."
"Vietnamese is the next big Asian cuisine. Everything is shifting from Vietnam."
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