Costco's Kirkland Signature brand is a cornerstone of its private label offerings, contributing over $85 billion in sales last year. Among its popular items is the bacon, egg, and cheese breakfast sandwich, which had a rocky start. CEO Ron Vachris initially rejected the proposal, seeking a product that would outperform national brands. After collaborating with suppliers, the final sandwich featured 40% more protein at the same price, leading to its successful approval and enthusiastic customer reception. This story showcases Costco's commitment to quality and customer satisfaction.
Costco’s Kirkland Signature brand reported over $85 billion in sales last year, highlighting its significance in the private-label market and consumer trust.
Despite initial reluctance, CEO Ron Vachris approved the Kirkland Signature Breakfast Sandwich after ensuring it exceeded the quality of national brands.
Collection
[
|
...
]